The talent booking industry is tough to book whether you are searching for talent or are a creative. We were able to create an all-in-one solution to easily access a network of jobs and creatives alike.

About the Project

My first international project while working at FreshWorks Studio. This project included working alongside, IOS and Android developers, project manager, and the Playbook Hub development team based in South Africa.

Whether you’re looking to hire talent or talent looking for a gig — knows the struggle: finding creatives takes hours of crawling google, dozens of dead ends and unreliable referrals, while securing opportunities is equally painful for artists.

Artist playing guitar
Client

Playbook Hub
Provides global reach, exposure and growth opportunities for talent through a single platform.

Tasks

UX Wireframes
UI Mockups

Role

Solo UI/UX Designer

Platform

IOS, Android & Web App

Tools

Sketch, InVision

Duration

5 months

Type

Agency

01

Understanding the User

In order for us to create the right product for the users we had to define who would be using the platform. Playbook Hub has two personas for this application. These users are the artist and agent. Finding their pain points and needs helped us find out what features would be the most valuable.

Image of artist

Artist

Ronnie Rockets

Pain Points

• Needs an application that she can promote her work
• Difficulty remembering upcoming performances
• Tracking invoices and payments in a trustworthy way

Needs

• Ability to customize her profile
• Earn bookings from Clients
• A calendar view to view upcoming performances
• A way to see invoices and statements

Agent

Dean Garlin

Pain Points

• Needs an application that she can promote her work
• Difficulty remembering upcoming performances
• Tracking invoices and payments in a trustworthy way

Needs

• Ability to customize her profile
• Earn bookings from Clients
• A calendar view to view upcoming performances
• A way to see invoices and statements

Image of agent

Establishing these personas helped us get a clearer idea what features would give the most valuable experience for the end-user.

02

Creating the wireframes

After getting a clear idea of the users' needs I was able to start some wireframes using an iterative approach. We did two sets of wireframes for both users' (one for the practitioners, and one for the client.) I created scheduling functionality such as booking appointments and searching for nearby practitioners to align with the users' needs.

Setting up the account

New user view

There are two flows users can choose from when creating an account, one for artists and the other for agents.

wireframe of account creation
Wireframe of job details page

Job details page

Artist View

When an artist is searching for upcoming jobs, they can apply and coordinate payment with the agent. This view give the artist all the details they need in order to proceed with the application.

Adding portfolio items

Artist View

In order to showcase their work, artists can add portfolio items including images, and a write up.

wireframe of adding portfolio items
Wireframe of finding creatives

Searching for Creatives

Public view

Users in the public who want to find creatives for their upcoming event can do so with the search feature. Users can search by location, serivce type or artist.

Creating this platform for artists help ease the extraneous process of finding a network.

03

Creating the Hi-Fidelity

In the hi-fi designs we used their existing branding. We created views such as the bookings list view, calendar view, public profile view, and filters. We used the standard for IOS and android behaviour to make sure the experience was similar to their native devices.

The direction for the hi-fi designers were to show as much imagery as we can while still making it functional with the administrative functionality.

Designs of booking list view
Bookings - artist view
Dashboard design view
Dashboard - artist view
Calendar view
Calendar - agent view
Artist profile view
Public profile - artist view
Filter calendar view
Filters - public view
Find Creatives view
Find creatives - public view
Editing profile view
Edit account - agent view
Account creation
Create account - all users

Outcome

We were able to create easy and interactive ways to suit both the Artist and Agents needs. The features turned out successful, and the client was pleased with the product.

Playbook Hub was a great learning experience for me to work with multiple teams and my first international client.

Cropped version of job view

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For all inquiries contact tatianna.landry@gmail.com

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